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Don't just get traffic. Get obsession.

I audit SaaS websites for 'Psychological Friction.' As a CTO & Psychologist, I use behavioral science to turn passive visitors into addicted users.

Usman Farooq - Behavioral Technologist

The Intersection of Psychology & Technology

Most businesses think they have a traffic problem. Usually, they have a psychology problem.

I don't just look at code; I look at the human brain behind the screen. As a CTO and Behavioral Technologist, I sit at the rare intersection of Psychology and Advanced Tech.

I've spent the last 9 years decoding why users click, why they hesitate, and exactly what makes them leave your site without buying.

The Problem

You are driving traffic, but your conversion rates are stuck. You likely have 'Psychological Friction' - hidden barriers like Cognitive Load, Analysis Paralysis, or Weak Anchoring that kill sales silently.

How I Help

I provide Neuromarketing Audits and Technical Strategy. I analyze your digital customer journey to find these friction points and give you the engineering roadmap to fix them.

Selected Projects

High-leverage builds and measurable results.

FOQUS AI

FaceMesh + GPT-4o insights. Dashboard, credits, referrals. 150+ profiles in first month.

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Foods Liver with Ottoman AI

Recipe assistant chatbot with AdSense & UX-focused chat experience.

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WordPress AI Plugin

GPT-4o content/images, retries, tokens, analytics.

Case study →

Proven Results

Real metrics from real projects

0%+
Traffic Growth
Universities Page in 6 months with AI-ready SEO
0+
AI Profiles
FOQUS AI processed in first month
0 Years
Growth Journey
From SEO intern to CTO
Behavioral Technologist & CTO

Most businesses think they have a traffic problem.

Usually, they have a psychology problem. I've spent 9 years decoding why users click, why they hesitate, and exactly what makes them leave without buying. I build websites that don't just work—they persuade.

Learn My Approach