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AI PRODUCT DEVELOPMENT · WEBSITES · WORKFLOW AUTOMATION

Build products.
Simplify
workflows.

I build AI products, websites, and connected workflows for founders and service businesses—with specialist systems for coaching practices. Work directly with me from scoping to handover.

FOR FOUNDERS & SERVICE BUSINESSES · SPECIALIST SYSTEMS FOR COACHING

Usman Farooq wearing a black shirt and sunglasses
USMAN FAROOQAI PRODUCT & AUTOMATION ENGINEER
PSYCHOLOGY × TECHNOLOGYIdeas into interfaces. Workflows into systems.SCROLL TO EXPLORE ↓

01 / SELECTED PROJECTS

The work.
The thinking behind it.

Products, websites, and workflows built for real users.
Explore project spotlights or read the growth case study.

PREVIOUS WORKPLACES / MARKETING & SEO

  • Universities Page
  • Canada Prime Marketing
  • Debug Micro
  • IT CLAS LTD
Explore my experience ↗︎

02 / WHAT I DO

Good ideas deserve
great execution.

From AI products and brand websites to the connected workflows that keep service delivery running smoothly.

01

AI Product Development

Design and build AI assistants, internal tools, and complete web platforms for founders and product teams.

02

AI Workflow Automation

Build conversion-ready websites, intake flows, and connected workflow software so service delivery takes less manual effort.

03

AI Systems for Coaching Businesses

Specialist software for coaching practices, from structured intake and client portals to the workflows behind delivery.

Usman Farooq

04 / THE PERSON BEHIND THE WORK

I build the product, the website, and the workflow behind them.

I work directly with founders and service businesses to turn product ideas and manual handoffs into reliable software—with specialist systems for coaching businesses.

With a background spanning psychology, SEO, marketing, and full-stack product engineering, I focus on how people discover a product, understand it, and actually use it.

More about my background & approach ↗︎

05 / BEFORE WE START

A few good
questions.

Who do you work with?

Founders and service businesses looking to build AI products, websites, and connected workflows—plus coaching businesses commissioning specialist systems.

What do you build?

AI products, websites, and the workflows behind them: AI assistants, internal tools, conversion-focused brand sites, intake flows, and client portals.

How does an engagement work?

Every project starts with a short brief and fit check, followed by a written first-release scope with agreed milestones, price, and handover terms before code is written.

How is pricing set?

Pricing depends on scope, integrations, and timeline. Share your brief and I will tell you whether I can help and propose a practical first release.

A RESOURCE FOR COACHING BUSINESSES

The AI Gatekeeper
Blueprint.

Explore qualification prompts and an intake workflow guide for your coaching business—or try the unqualified-call time calculator.

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HAVE SOMETHING IN MIND?

Let’s make
it work.

Tell me what you want to build or simplify,
and what’s getting in the way.

Discuss your project ↗︎